Product Manager · 2025.03–2025.09
Why did it start?
Mobile checkout abandonment was high, and customer inquiries repeatedly pointed to friction across the four-step input flow.
H1 2025 performance review.pdf
Page 4 · Major projects
“Led problem framing and cross-functional decisions for the checkout funnel improvement”
What did you own?
Owned product decisions from problem framing and experiment design through design–engineering alignment and launch validation.
Project notes.txt
Lines 18–22
“Aligned on an alternative flow with 2 designers, 5 engineers, and legal”
Project story
Rebuilt from 8 sources
2025.03
Reviewed funnel data with 126 customer inquiries to narrow down the main drop-off points.
2025.04
Tested reducing four steps to two before committing to a full redesign.
2025.06
Reframed mandatory notices inline and avoided delaying the launch.
2025.09
The launch is confirmed, but conversion and completion-time metrics are still missing.
Evidence
H1 2025 performance review.pdf
Page 4 · Major projects
“Led problem framing and cross-functional decisions for the checkout funnel improvement”
Checkout 2.0 retrospective.pptx
Slide 12
“4-step checkout → 2-step checkout”
Project notes.txt
Lines 18–22
“Aligned on an alternative flow with 2 designers, 5 engineers, and legal”