← Back to Project Case

Checkout Renewal

Review & verify

Make this story yours.

Confirm only what feels accurate. Liloi keeps every statement connected to its source and leaves unsupported metrics out.

01 · Problem

Mobile checkout abandonment was high, with recurring inquiries across the four-step input flow.

Source

H1 2025 performance review.pdf · Page 4

View extracted evidence91% extraction confidence
“Mobile checkout showed repeated abandonment around the four-step input flow, alongside 126 related customer inquiries.”
02 · Ownership

Owned product decisions from problem framing and experiment design through cross-functional launch validation.

Source

H1 2025 performance review.pdf · Page 4

View extracted evidence88% extraction confidence
“Led problem framing and cross-functional product decisions for the checkout funnel improvement.”
03 · Decision

Tested reducing checkout from four steps to two and aligned a compliant inline notice flow.

Source

Checkout 2.0 retrospective.pptx · Slide 12

View extracted evidence96% extraction confidence
“4-step checkout → 2-step checkout. Legal notice stays inline before completion.”

Add the missing outcome

Optional

Did conversion, completion time, or customer feedback change after launch?